pak-china-us3r HANGZHOU, Dec 30 (Gwadar Pro) – A Pakistani heritage jewelry brand has solidified its expansion into the East China market through a strategic partnership formalized at a signing ceremony in Hangzhou on December 26. The alliance responds to growing consumer appreciation for high-quality, meaningful jewelry—particularly within the wedding segment—in one of China’s most economically dynamic regions.
The agreement, witnessed by Pakistani Consul General to Shanghai Shehzad Ahmad Khan, marks a step forward in the brand’s growth within the region. Prior to this collaboration, the brand had already established a retail presence in cities such as Shanghai and Dalian, as well as partnerships in 11 other Chinese cities.
MOU signing between Pakistani jewelry brand WINZA and Zhejiang Zhongda Shinetex. [Photo provided to GP]
The signing ceremony saw the formalization of the collaboration between Mr. Ahmed Aqeel, Chairman of the Pakistani jewelry company WINZA, and Ms. Yu Xinyuan, Legal Representative and General Manager of Zhejiang Zhongda Shinetex Imp. & Exp. Co., Ltd. The partnership will leverage the Zhejiang-based firm’s local expertise and extensive distribution network to introduce culturally rich jewelry designs to consumers across the region.
“We are not merely distributing jewelry; we are introducing a legacy,” stated Ms. Yu during the signing event. “The brand’s philosophy, which celebrates family and enduring love, resonates deeply with traditional Chinese values.”
